22 Aug 2024
Why Every Destination Needs a Podcast
No matter the size, all destinations have the power to ...
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22 Aug 2024
Why Every Destination Needs a Podcast
No matter the size, all destinations have the power to ...
3 Jan 2024
2024’s New Year’s Resolutions for Destination Marketers
As we head into 2024, don’t get caught behind the ...
22 Aug 2023
The Art of Crafting an Exceptional RFP
On the most recent episode of the Destination Marketing Podcast ...
15 Aug 2023
How Destination Marketers Can Start Their Careers Off Running
This week on the Destination Marketing Podcast, I talked with ...
9 Aug 2023
5 Ways DMOs Can Turn Tourism into a Community-Shared Value
Destination Marketing Organizations (DMOs) play a pivotal role in promoting ...
8 Aug 2023
Tourists are Spending Less —Here's How Destinations Can Adapt
Coming out of the COVID-19 pandemic, the global tourism industry ...
1 Aug 2023
So You Want to Build Your Destination’s Brand from Scratch? Challenges and Opportunities
The success of any destination greatly hinges on its ability ...
27 Jul 2023
Building Emotional Intelligence in the Workplace
In the fast-paced and interconnected world of today, success in ...
18 Jul 2023
Prepping for Gen Alpha: Unlocking the Potential of Future Visitors
As the world evolves, so too does the travel industry. ...
11 Jul 2023
Episode 262: Unlocking the Power of Digital Marketing
85% of Americans are online at least daily . With ...
4 Jul 2023
Episode 261: Digital Nomad Life: Supporting Tourism
In the world of destination marketing, we understand that without ...
27 Jun 2023
Episode 260: Why Short-term Rentals and DMOs Need to Collaborate
In today's interconnected world, the short-term rental industry has become ...
20 Jun 2023
Episode 259: Why DMOs Must Prioritize Locals in Their Marketing Strategy
Destination Marketing Organizations (DMOs) play a vital role in promoting ...
13 Jun 2023
How to Create an Owned Media Strategy: A Comprehensive Guide
As we discussed throughout our six-part series , owned media ...
6 Jun 2023
Episode 257: How DMOs Can Turn an Audience into a Community
Destination Marketing Organizations (DMOs) play a vital role in promoting ...
30 May 2023
Episode 256: How DMOs Can Engage with Their Audience
Destination marketing organizations (DMOs) face the challenge of effectively engaging ...
23 May 2023
Episode 255: Establishing a Sense of Community by Using Branded Content
In today's digital age, destination marketing organizations (DMOs) are facing ...
18 May 2023
Episode 254: The Crutch of Paid Media: Why DMOs Are Stifling Their Growth
As the competition for travelers' attention intensifies, Destination Marketing Organizations ...
9 May 2023
Episode 253: The Power of Owned Media: How DMOs Can Up Their Marketing Game
Destination Marketing Organizations (DMOs) play a critical role in promoting ...
2 May 2023
Episode 251: Revolutionizing Your Tourism Marketing Strategy with ChatGPT
As tourism marketing agencies look for ways to expand their ...
27 Apr 2023
Episode 250: How AI Can Change the DMO Landscape
When it comes to marketing your destination, traditional marketing methods ...
20 Apr 2023
Conquering the Beast: The Rebranding Process
Recently, I have been very interested in the process of ...
6 Apr 2023
Episode 160: Why Destinations of All Sizes Should be Working With Influencers
In today's digital age, social media has emerged as a ...
23 Mar 2023
Episode 203: Surviving the “Sea of Sameness”: How to Make Your Destination Stand Out
In today's highly competitive tourism industry, it’s crucial for destinations ...
9 Mar 2023
Episode 110: Your Guide for Throwing an Event in Your Destination
With COVID-19 in the rearview mirror, we are seeing the ...
13 Feb 2023
Episode 163: The Oft-Overlooked Key to Visitor Experience
Visitor experience can make or break a destination’s marketing plan. ...
13 Feb 2023
Episode 6: When it's Time for DMOs to Rebrand
Rebranding a destination can be a powerful tool for attracting ...
13 Feb 2023
Episode 217: How Podcasting can be a Powerful Tourism Tool
Podcasting has become a widely used medium for sharing information ...
13 Feb 2023
Episode 230: How to Improve Your Earned Media
Earned media is the hidden gem of the marketing world. ...